In a world driven by technology, artificial intelligence (AI) is rapidly evolving the creative landscape, pushing boundaries and redefining what’s possible. In an effort to stay on top of the latest trends and technology, the team at Stirling Brandworks prioritizes a bi-annual Innovation Day dedicated to learning new skills and tools. Artificial intelligence (AI) was […]
Elon’s back at it again. Twitter has recently undergone a complete transformation, rebranding itself as “X.” The move has left marketers in a state of confusion and skepticism, with some seeing it as a bold and innovative step while others view it as an irrational decision that risks the loss of brand value. Is it […]
Why Brands Need to Adapt to Stay Relevant Are you tired of brands trying to appeal to Gen Z and millennials with outdated tactics? It’s like watching your grandma dabbing at Thanksgiving dinner. With these two generations comprising a massive chunk of the consumer market, companies must get creative to capture their attention. In this […]
How can ChatGPT revolutionize blog writing? As marketers and business leaders, tools like ChatGPT can astronomically shift our team’s productivity. ChatGPT is an AI chatbot developed to mimic and produce dialogue conversationally. It instantly produces content and responses based on the prompts you provide. To share a glimpse of how to leverage the increasingly popular […]
For a younger and increasingly influential generation of consumers, a brand’s authenticity matters.
Our new blog series, ‘WTF Do We Do Now? Business in the Time of Corona,’ explores the question business leaders all over the world are asking right now: how do we keep our businesses going—and growing—during a crisis? This week, as businesses slowly begin reopening, our CEO Tom Stirling explains the best ways to communicate your reopening plans to […]
Whether you realize it or not, when you are networking at an event or presenting to a large group of prospective clients, you are marketing your organization’s brand. Even if you are not aware of it, all in-person interactions are opportunities to showcase what your brand is all about based on what you say and […]
As a college student on the brink of graduation, or someone considering making a career change, landing that new opportunity can be a huge undertaking. From unanswered emails to crafting cover letter after cover letter, the challenge of getting noticed gets discouraging fast. So what can you do? Leverage your relationships. Take Advantage of Networking Opportunites […]
