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Season Three Highlight Reel

And that’s a wrap! As we close out another season of the show, we pulled all the best moments together for another highlight reel. Tune in to join Thomas and Veronica as they revisit everything from adapting heritage brands to stay relevant, the importance of leadership’s personal brand and how to best speak to your […]

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Liberty Mutual vs. Pepsi: Marketing In-House or Agency

In this episode, we explore how Pepsi and Liberty Mutual found marketing success despite their different approaches to advertising. Pepsi has consistently relied on its in-house expertise while collaborating with many agency partners. Conversely, Liberty Mutual strengthened its internal team to develop an in-house agency that takes on other clients. Both are growing due to […]

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GEICO vs. Progressive: How Marketing Made Insurance Fun

In this episode, get ready to dissect how GEICO and Progressive flipped the script, turning an industry known for its snooze-fest advertising into a marketing powerhouse. With a cocktail of audacious humor and unforgettable mascots, these brands rewrote the rules, proving that even insurance can be cool. This episode is a masterclass in marketing bravado, […]

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Polaroid vs. Converse: Selling With Nostalgia

Polaroid and Converse, each with a rich history and a deeply ingrained place in pop culture, demonstrate the power of nostalgia in modern branding. In this episode, we explore their strategies for staying true to their roots while evolving to meet contemporary tastes, treating their products as commodities and enduring icons of style and sentiment.  […]

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The Spectacle of Storytelling: Super Bowl 2024

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The Spectacle of Storytelling: Super Bowl 2024

Humor as a Brand’s Best Friend

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The 6 Best Holiday Marketing Campaigns of 2023

Big brands have done it again. This year’s holiday marketing campaigns are truly special. These ads bring comfort in uncertain times and share the holiday spirit while driving end-of-year sales.  Take a look at our six favorite ads this season and learn how the Stirling Brandworks team can help you make 2024 your brand’s best […]

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Top Strategies to Seize the Season and Supercharge Your Sales

As the seasons change, so do consumer dynamics. This creates a golden opportunity for businesses to market to their target audiences differently. Below, we explore how the holidays impact retail sales trends and discover top strategies to help you stand out. The Power of Seasonal Sales It’s not just the weather that transforms during the […]

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The Tragic Tales of Cursed Companies and Buried Brands

Welcome to “The Tragic Tales of Cursed Companies and Buried Brands,” a spine-tingling account of slaughtered startups and corporate catastrophes. Hear the haunting stories below of brands that were doomed to die and encounter the ghosts of businesses past to uncover the eerie insights these ill-fated enterprises left behind. Brands That Died By Choice Blockbuster […]

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