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Category: Podcast

Yeti vs. Red Bull: Marketing a Lifestyle

Join us on a thrilling journey through the innovative marketing strategies that popular brands Yeti and Redbull have used to go beyond selling products. Take lessons from these masters as we uncover how they leverage their brand to create a way of life that consumers are excited to participate in. This episode is jam-packed with […]

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Picture of Thomas and Veronica with text "Leverage AI in any Business"

LIVE EPISODE: How to Leverage AI in Any Business

Incoming: Recorded live episode! Join Thomas, Veronica, and our tipsy audience for a conversation about the power AI has in optimizing how we operate. By automating and streamlining mundane tasks, you can empower your team to reserve their valuable time for more strategic initiatives. AI is here to stay. Claim your place in crafting the […]

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Tabasco vs. Truff: Branding that Burns So Good

Don’t let your brand fizzle out. Your audience expects branding that packs a punch and who better to learn from than hot sauce brands themselves? Turn up the heat and tune into this spicy episode to uncover the lessons we can learn from the rise of the hot sauce market. Reference Links

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Liquid Death vs. LaCroix: How Marketing Made Water Cool

Do most entrepreneurs set out to build multi-million dollar brands? Not the founder of Liquid Death. He tasked himself to come up with the dumbest idea possible – and it was just dumb enough to work.  Packaged water and seltzer brands are primed for market domination as consumers demand healthier options. Quench your thirst for […]

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Bud Light vs. Target: The Challenges of “Woke” Marketing Moves

With consumer expectations that brands will align with their values, armed with the collective power of social media, marketing has never been this complicated. In this episode of Brand2Brand, Thomas, and Veronica look at what the hell happened with Bud Light and Target this summer.  Bold moves require bold action. If you take that leap […]

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Bonus Episode: Keeping Your Audience Tuned In with Kira Lew

In this bonus episode of Brand2Brand, Veronica St. Cyr sits down with Kira Lew, morning show host of 97.5 WOKQ, to discuss building brand loyalty that lasts. Kira leads the morning show on the largest country radio station north of Boston, and her success is a direct result of her ability to keep her audience […]

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Campbell’s vs. Cadillac: Brand Evolution to Reach Younger Audiences

As new generations gain spending power, brands must adapt to make connections. In this episode of Brand2Brand, Thomas and Veronica discuss how brands can evolve to reach new audiences without alienating the generations that lead to their success. Keeping market share is an ever-changing game. Let us give you the right playbook to win. Reference […]

Read More vs. What The AI Race To Market Means

Silicon Valley loves AI startups, and businesses should too. In this episode of Brand2Brand, Thomas and Veronica dig into what all businesses can gain from AI-powered tools while discussing the benefits of democratizing access.  With the rate of new AI products hitting the market, there’s a lot to choose from. However, not adopting any AI […]

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ChatGPT vs. Midjourney: How AI is Shifting Business

Artificial Intelligence (AI) is rapidly changing the business landscape, and every business owner and marketer should pay attention. In the latest episode of Brand2Brand, Thomas and Veronica dive into how AI can be leveraged to enhance a brand’s competitive edge, increase efficiency, and create new growth opportunities. Don’t get left behind. Lean into to potential […]

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Philip Morris Vs. Ben & Jerry’s: Are CSR & ESG Initiatives BS?

Are Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) frameworks exploited for marketing purposes? On this episode of Brand2Brand: The Marketing Show, Thomas and Veronica answer that question.  These complex concepts allow businesses to evaluate and exhibit their impact on society, the environment, and the world around them. However, as consumers demand greater […]

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